Mr. Cathy is a firm believer in putting people first. He prides himself on customer service. One key point that stuck out for me is when he says that he likes the response "my pleasure"
when someone thanks you for providing a service. He really drives home the point that providing excellent service should be something you pride yourself on. It makes a lot of sense to me. If you're going to be part of a company, you should be proud of the service it provides and be proud of the part you take in it.
At the end of the book he gives Eleven Do's and Don'ts of Proven Success. I'll list a few here just to get your appetite going, but I really think you should read it for yourself.
- Don't be burdened with personal debt.
- Car payment
- House Payment
- Establish a nest egg
- Live simple
- Start early as a teenager. Concentrate on what brings you happiness in your career. Have a tremendous "want to" determination.
- Sacrifice material things. Reward yourself later.